Keyword Selection

Choosing the Right keywords to target your intended audience with is more than
vital, it’s the whole ball game. The best way to do this is by using a large-scale
keyword generation software & services such as Wordtracker or Keyword Elite.
However, if you take the time to do it right, you can find all the same keywords
yourself, albeit more slowly, by using an excellent free web-based tool offered by
Digital Point Solutions, simply called the Free Keyword Suggestion Tool. It
actually queries both Yahoo’s (Overture) data as well as Google’s AdWords
keyword data, for each and every keyword search you run. Better yet, it let’s you
drill down to be as specific as you want.
The only thing this doesn’t tell you is how much people are willing to pay for each
term in PPC engines like AdWords and Y!SM. This is valuable data I suggest you
use for in-depth campaigns, especially for AdSense Publishers, however at this
point it’s not necessary. SEOing your website is strictly the art of choosing the
MOST RELEVANT keywords to your desired audience. All else needs to be
forgotten at this stage.
Build up as big a list as possible, keeping all keywords on your list relevant. I
suggest using a spreadsheet like MS-Excel to store them, so you can sort them
by demand as well.
The way you get lots of people to your site is by choosing the highest-demand
keywords on that list and using them in your site often. After you’ve built your
whole list, sort by demand, and use those with the biggest numbers the most
across your website.
It’s actually a bit more complicated than that, but you can easily see the pattern
here. For those perfectionists out there, I’ve perfected the process instructions on
my old SEO website: