SEO - (Search Engine Optimization)

Search Engine Optimization is big business. The number of
companies out there providing SEO services is quite
staggering, and it’s growing every day. Does that mean it’s
too difficult to do all by yourself?
Not at all. It’s very involved, and it will take a little time and ongoing effort, but it’s
not rocket science, and you can even do everything you need to organically Rank
#1 in all major search engines by yourself, all for free.
When I opened my SEO Services business in 2004 I only had experience
working with my own websites before that point, and I learned VERY quickly one
last, very important thing about SEO… It’s personal.
If you pay a big company to optimize your website for you, as opposed to you
learning how and doing the optimization yourself, then you’ll never be able to
rank as highly. Another company cannot have the very discreet knowledge of
your businesses’ keywords and market that you had to learn the hard way.
You can’t just write some keywords down on a list and give it to them, either. You
have to be the one continually choosing your website’s keywords and putting
them in your site where you see fit. Any other method will either make your site
be someone else’s work, not matching your industry, or simply ineffective.
(Usually all three.)
The good news is that you taking on the role of SEOer of your own site means
that you won’t have to pay a penny for SEO services at all. As my ratings
suggest, it’s not a very quick way to bring in traffic, but scoring very highly for
your keywords in the Google, Yahoo!, and MSN search engine ranking pages
(SERPs) is an incredibly effective way of bringing in traffic. Possibly the best of
all ways, because it is the highest possible quality, and if you can dominate
enough keywords for your niche, the highest possible quantity as well!
On- site Search Engine Optimization breaks down into 5 categories.
We won’t be including link building in with these five, but it is a very important
ongoing method you must follow up with... There are many entries throughout
this Encyclopedia on that subject.
People who don’t understand SEO just aren’t aware that it’s all about the
Keywords. Choose the right ones, and all of the ones, for your niche, and then
use them everywhere you can on your site. That’s really all there is to SEO, but
there are infinite variations to the process. Let’s hit the major areas by category.