Instant Buzz and Free Traffic Bar, are two unique and
unusual applications that allow marketers to market to other
marketers quite effectively. There may be others but these
two have the sector cornered so far.
Their concept is simple enough, you build up free Ad impression credits just by
surfing the websites that you already go to. (You never have to go anywhere you
wouldn’t already want to… This is nothing like a traffic exchange program in that
respect.)
Both traffic bars display Ads to other internet marketers who load these programs
into their browsers as well. The ads are cute, sometimes funny, little one-liner
text Ads that either change when you reach a new page, or change at a pre-set
amount of time.
I give them a higher-than-usual quality rating only because anyone using these
methods would already assume that the target market would be only to other
Internet marketers. (Inside the IM2IM niche)
If you try to use these to market to a different niche, such as golfers or horse
trainers, then the amount of clicks you’ll get will be very low.
Since delivery is instant, and targeted text ads are always high in quality to the
people that do click on them, this method is a great way to test your Ad campaign
quickly, if not to be used for full-fledged advertising itself.
See: “List Builder Traffic Strategy” at the back of the book for more on them both.
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